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Google pulls popular Indian matrimony apps from store over fees violation

Google began removing some apps from Play Store in India on Friday after warning earlier in the day that it will be taking actions against developers who are not complying with its billing policies, taking a definitive step on a three-year matter in what is the company’s largest market by users. Google said that 10 companies in the country, including “many well-established” names it did not disclose, had avoided paying fees despite benefiting from the platform.

The Android-maker, owned by Alphabet, said a small group of developers in India had more than three years to prepare and comply with Play Store’s payments policy but opted against it. These firms continue to comply with payment policies of other app stores, Google said.

Google started removing some of the apps Friday. The Android apps of matrimony platforms Shaadi, at least five from Matrimony.com suite — including Jodii — as well as Bharat Matrimony’s eponymous offering were pulled from the Play Store Friday. Alt Balaji’s Altt and dating service Quack Quack also disappeared from the Play Store.

“After giving these developers more than three years to prepare, including three weeks after the Supreme Court’s order, we are taking necessary steps to ensure our policies are applied consistently across the ecosystem, as we do for any form of policy violation globally,” Google wrote in a blog post. “Enforcement of our policy, when necessary, can include removal of non-compliant apps from Google Play.”

More than a dozen firms in India have challenged Google’s Play Store billing policy in recent years, arguing that Google is levying too high of a fee for the services it provides. Companies that filed petitions to the Madras High Court included Bharat Matrimony, Shadi.com, Unacademy, Kuku FM, Alt Digital Media and Info Edge, an Indian internet tech giant that operates the popular job recruitment platform Naukri. Disney’s Hotstar and Tinder have also challenged Google’s policy in India.

Sanjeev Bikhchandani, founder of Info Edge, told TechCrunch that Google had sent his firm a notice and said companies that are not compliant with the rules will be delisted. Info Edge has been compliant with Google’s rules, he added.

We have been compliant since Feb 9, the date the Supreme Court order came out. There are no pending invoices of Google with us,” he added.

India is a key overseas market for Google, where it has invested billions over the past decade and now serves over half a billion people. The company said Friday that Android and Play Store ecosystem collectively supported over 2.5 million jobs in India in 2022 and only 3% developers in India need to pay a service fee in the country. Fewer than five dozen developers in India are subject to fees above 15%, the company said.

Google’s remark on Friday follows the Madras High Court rejecting petitions from several Indian tech companies against Google’s new user choice billing system in January.

“We’ve always respected local laws. For years, no court or regulator has denied Google Play’s right to charge for the value and services we provide,” Google wrote in the blog post. “On 9 February, the Supreme Court also refused to interfere with our right to do so. While some of the developers that were refused interim protection have started fairly participating in our business model and ecosystem, others choose to find ways to not do so.”

Google wrote in the blog post that the small group of developers that is not paying the fee while using the Play Store is creating “an uneven playing field across the ecosystem” and putting other apps and games at a “competitive disadvantage.”

The small group of developers can resubmit their apps by complying with the rules or maintain continuity on the Android ecosystem by partnering with alternative app stores, Google wrote.

To submit their apps on the Play Store, developers need to elect one of Google Play’s three billion options — consumption-only basis without paying a service fee, integrating Google Play’s billing system (in which the developer agrees to pay Google the long-standing fee), or offer an alternative billing system (in which the developer’s fee is reduced.)

The story was updated to note that Android apps of matrimony platform Shaadi, Alt Balaji’s Altt, Matrimony.com’s Jodii and dating service Quack Quack were no longer accessible on the Play Store.

Ivan Mehta also contributed to this report.

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